University of Wisconsin–Madison

Your Career. Your Future.

Managing your career is a process and not a transaction. It is something that requires an ongoing investment to ensure you are developing yourself professionally to successfully achieve your career goals. If you were the CEO of a business, you would naturally have a vision, mission, and strategic plan articulating the direction your company was headed. You’d have goals set and action plans underway to ensure your best chances of success. Do you give your career this same focus, priority, and investment?

Visioning, reflecting, branding, marketing, and networking are necessary to build the foundation to a fulfilling career. We must make this investment in ourselves to truly love our careers. It is our goal that you learn this career management process so you can best manage your career for a lifetime.

Shows an overview of the Career Management Process, with all pages on the site inside the image.

The career management process consists of four main elements: strategic career planning, navigating job change, building your own personal brand, and expanding your network. Each of these pillars contains important skills and techniques applicable to a successful career life.

Career Management Starts Here

Strategic Career Planning

Develop a personalized strategy to achieve your short- and long-term career goals.

Building Your Personal Brand

Build a compelling professional identity that communicates your strengths, values, and career aspirations.

Navigating Job Change

Navigate career transitions with the strategies, resources, and confidence to pursue new opportunities.

Expanding Your Network

Develop meaningful connections with alumni, employers, and industry professionals to advance your career.